Brand Manager (FMCG)

We are looking for a self-starter with proven marketing and category management skills to help drive our business growth plans. Of graduate calibre, the successful candidate will have experience of working in a diverse and challenging environment. This role offers great scope to be pivotal in change within this organisation.

Core Experience and Focus
Head up the brand management process, conducting the required research, liaising internally with key stakeholders in the business with regards to ROI, and selecting and working with design agencies as appropriate.
Build brand strategy & plans to achieve business strategies, incorporating all marketing communications for brand and own label including website development, trade and consumer advertising and promotional activities.
Utilise and maximise PR and digital to support plans.

Experience of FMCG product marketing and development, ideally in ambient food sales to the major UK retailers (FMCG non-food will also be considered)

We are looking for someone who brings with them;
The ability to develop detailed category understanding; how a category is shopped by consumers, how those shopping decisions are made, and how products are segmented in the main retailers and then use these insights to create impactful and effective brand plans.
Experience of developing understanding of relevant food market place, including trends in ingredients, flavours and cuisines, and to develop and share within the business this knowledge
The ability to work collaboratively with the NPD department in the creation and launching of appropriate products in all sectors, categories and segments where products could be marketed
Experience of working closely with the Commercial team to deliver both own label and branded sales strategies, and to communicate marketing objectives to the wider business