Marketing Executive

Marketing Executive

Are you a well organised and versatile individual with a strong customer service orientation? Do you want to use your marketing knowledge and experience to deliver successful student recruitment campaigns?

This is an exciting opportunity to join a busy marketing team supporting the delivery of student recruitment activities for the Faculty of Business. As a Marketing Executive, you will provide support across all areas of the marketing mix.

With experience of working in a busy marketing role, you'll be passionate about a career in marketing and have excellent written and verbal communication skills. You will be self-directing, with a proactive approach and the ability to develop relationships with a wide range of stakeholders.

What do the roles entail?

As a Marketing Executive your main duties will include:

* Maintaining and developing faculty and school marketing portfolios including websites, prospectuses, brochures, digital communications, case studies photography, filming and any other marketing materials which promote student recruitment. This will also include sourcing, writing and editing content, and evaluating performance including use of web and email analytics;

* Ensuring internal and external database and directories are accurate and consistent;

* Assisting with the delivery and analysis of integrated marketing campaigns, including liaison with suppliers;

* Working collaboratively with other University departments to plan and deliver effective communications to key audiences;

* Assisting with the design, planning, organisation and delivery of events (e.g. open days, applicant days, recruitment fairs etc);

* Undertaking market research such as intelligence gathering, competitor analysis and focus groups. Providing analysis of research to support the development of portfolio and market strategies;

* Supporting the delivery of automated email campaigns as part of student recruitment conversion.

These duties provide a framework for the role and should not be regarded as a definitive list. Other reasonable duties may be required consistent with the grade of the posts.

What will you bring to the role?

As a Marketing Executive you will have:

 Experience of working in a busy marketing or relevant marketing-related role that involves marketing communications, including experience of delivering digital marketing campaigns;

 Excellent written communication skills (copy writing, editorial and proof reading skills) with experience of writing copy for use in both print and digital applications. You will have the ability to communicate to a wide range of audiences;

 Excellent IT skills with experience of editing web content and using web content management systems;

 Effective analytical skills with the ability to monitor and evaluate complex information;

 The ability to organise, prioritise and plan work independently and effectively to meet strict deadlines, with attention to detail;

 Effective interpersonal, negotiation and team-working skills;

 Excellent communication skills and the ability to convey complex concepts clearly and effectively to a range of audiences;

 A proactive problem solving approach;

 The ability to work flexibly, as you may be required to support open days and events which may take place on evening and at weekends;

You may also have:

 A relevant Marketing qualification, or be studying towards qualification;

 Experience of delivering automated email campaigns either through and email marketing platform or through a Customer Relationship Management (CRM) system.

 Knowledge or experience of working in higher education;

This is a full time temporary role ongoing until October 2019.