Marketing Copywriter

Recruiter
Undisclosed Company
Location
Peterborough, Cambridgeshire
Salary
£30000 per annum
Posted
22 Nov 2016
Closes
06 Dec 2016
Ref
PT0758
Contact
Manpower UK
Job Type
Permanent
Hours
Full-time
Job Description: Marketing Copywriter
Location: Peterborough
Salary: £30,000

My Client based in Peterborough is looking for a Senior Copywriter to join their successful team. The ideal candidate will have experience in a similar position. Interviews to be held as soon as possible with an immediate start for the right candidate.

Responsibilities:

To write, review and edit all materials related to marketing.
Responsible for generating content for use on the brand websites, emails, landing pages, marketing collateral (catalogues, leaflets etc), press releases and other online and offline promotional activities.

It will be the Copywriter's responsibility to ensure that all copy has been edited and approved before being printed or activated online.

To play a pivotal role in executing and refining Escape's credibility and ensure consistency to create integrated marketing campaigns.

Purpose/Mission:

*To drive the Marketing objectives by supplying quality content. To ensure consistency in all copywriting matched with brand guidelines - tone of voice.
Key Tasks:
*Write clear, persuasive, original, accurate B2B marketing copy for all elements of the marketing mix including catalogue, blogs, white papers, promotional activity, internal comms, website, emails, marketing collateral, press releases, sales materials and advertising, etc
*Monitor and update written website copy to reflect business activity or change.
*Provide guidance on copy variations for A/B testing, general observations on how copy can be improved for campaign progression.
*Interview clients, staff and third parties for generation of unique content and PR.
*Assist with developing marketing calendars for all content-related programmes.
*Define and craft the messaging and positioning for company products to ensure differentiation.
*Use creative thinking and initiative to analyse site performance metrics and make recommendations on content, site design or features to improve effectiveness of web content and/or applications.
*Use creative thinking and initiative to analyse site performance metrics and make recommendations on content, site design or features to improve effectiveness of web content and/or applications.
*Creating and updating programme of Internal Comms messaging to inform business of marketing/sales efforts.
*Share and embed tone of voice and brand guidelines across the business through example and output.

Experience:

*Minimum of 5 years professional experience
*Degree in Journalism, PR, Communications, IT or related field is desirable.
*Strong copywriting, editing and proof-reading skills with a meticulous eye for detail, language and grammar.
*Excellent web and marketing communications copywriter (spelling, grammar and communications skills).
*Excellent understanding of varying brands, tone of voice and alternating styles of writing.
*Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent and compelling messages for prospects, clients and colleagues at all levels.

Once you have decided that this is the opportunity that will help take your career to the next level, I urge you to contact me on my email address or direct dial below as I have an immediate interview date on this position. However if you are not ready to apply or have additional questions please do not hesitate to call and discuss in confidence.

Kaleigh Bullivant

01733 565488