Temporary CRM Officer

Recruiter
Birmingham City University Temporary Jobs
Location
West Midlands, Birmingham
Salary
Up to £14.82 per hour
Posted
19 Feb 2019
Closes
05 Mar 2019
Ref
BC2486
Contact
Manpower UK
Sector
Administration and Business Support, Customer Service and Call Centre, Marketing and PR
Job Type
Temporary
Hours
Full-time

The B2B marketing team at Birmingham City University requires a temporary CRM Officer to manage, cleanse and analyse business data, develop the usability of the CRM system and support the business data and insight needs of the University and external partners when required. This is a temporary post whilst BCU recruits a permanent CRM Manager.

Location: BCU, University House, Birmingham City Centre

Hours: 37 hours per week, Monday to Friday

The role will include:

  • Business data procurement, cleansing and analysis
  • Acquisition and retention campaign data prep, measurement and reporting
  • Lead processing and allocation
  • Customer life stage tracking and analysis
  • Partnership analysis and intelligence building
  • Delivering CRM training and advice to users
  • Ensuring GDPR compliance and best practice
  • CRM system usability development (with 3rd party supplier)
  • CRM stakeholder management (internal and external)

Person specification:

The ideal candidate will have:

  • Minimum of 2 years experience within a CRM, data analyst or similar role is essential
  • Educated to degree level in marketing, business, data analysis or related subject area is essential
  • Demonstrable experience of working with direct and digital marketing activities, ideally within a B2B environment
  • Demonstrable experience of working with databases, campaign analysis, segmentation and email marketing and measurement tools
  • Good understanding of GDPR requirements and the impact it has on B2B data and associated activities
  • Excellent interpersonal, communication and client liaison skills.
  • Highly numerate with the ability to produce reports and derive valuable insights from data analysis
  • Strong presentation and training skills
  • Advanced level of computer literacy in Microsoft Excel.
  • High standard of written English.
  • Thorough approach and attention to detail, completer-finisher
  • Self-motivated, can work on own initiative, driven with the desire to help.
  • Ability to work to strict and tight deadlines whilst remaining calm when under pressure