Analyst - Marketing II

My client, a digital marketing organisation based in Feltham are seeking an Analyst - Marketing II to join them from 30.10.2017 until end of April 2018.


Responsibilities

* Serve as the key liaison between Search Engine Optimisation (SEO) agency partners and local geo contacts.
* Provide recommendations around all aspects of on-page and off-page SEO - including technical, site architecture, performance, content SEO and outreach.
* Perform periodic SEO site audits to uncover possible optimisation opportunities to help improve ranking and performance
* Work with Content agencies and in-house product Subject Matter Experts (SME's) to support the creation of SEO friendly content and editorial
* Create relevant dashboards for all country sites and provide support and guidance to digital managers to improve the SEO performance.
* Work closely with the paid search team to maximise synergies between paid and organic search.
* Leverage keyword research to facilitate keyword recommendations for new and existing content opportunities with business units.
* Work with the Publishing team to ensure SEO best practices are properly implemented on newly developed code
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
* Facilitate implementation of on page optimisation recommendations in Adobe Experience Manager (AEM).
* Execute search engine optimisation (SEO) campaigns across multiple digital properties.
* Track and report organic search performance, analyse website analytics and provide insights and actionable analysis.
* Perform ongoing keyword discovery, expansion and optimisation
* Manage day to day SEO tasks & ad hoc requests.
* Management of toxic backlinks

Minimum Qualifications

* BS/BA degree in business, marketing or related discipline
* 2-5 years experience executing search engine optimisation (SEO) campaigns across multiple digital platforms.
* Have a robust understanding of SEO basics such as on page metadata, page linking, and coding.
* Knowledge of use of keywords and HTML tags in ways to help increase search engine traffic
* In-depth experience with website analytics tools, ideally Adobe Analytics, and SEO specific tools to identify opportunities and implement best practices
* Technical expertise in the structure of the site and how search engines crawl and index our content online.
* On-page optimisation expertise
SEO content experience required

Desired Skills

* Ability to communicate technical SEO issues and content SEO best practices to a broad range of stakeholders including digital managers and SME's across EMEAR region
* Up-to-date with the latest trends and best practices in SEO
* Focus on conversion of searches to customers
* Off- page optimisation - link building , SEO outreach and SEO influenced content strategy


This role is Monday - Friday 40 hours per week.

Please apply straightaway with your CV if you feel you are suitable for the position.