Digital Marketing Specialist

We are working with an exciting and innovative business, who sit in the animation software space, they are looking for a Marketing Specialist to drive their business forward in the market

Our client already have a strong reputation and track record of dealing with leaders in the industry. Now they want to spread it further, faster.

We want someone who can truly understand the business's customers and develop a vision, positioning and a benefits oriented offer that will drive practical campaigns and get results.
This person must understand Total Marketing, we want a true marketing visionary who can build the brand and also create tactical marketing programs that deliver. If all you can offer is SEO don't apply.
Key responsibilities
You will report direct to the CEO and work with the existing Marketing, Sales and Technical team to understand the different needs of the sectors our client's business serve; develop a vision; compelling messages and stories for their target market.
You will build and implement a Digital Marketing Strategy to push this content to leaders and decision makers in the target markets to:
* Increase name recognition and understanding of the business benefits
* Drive new sales opportunities to the Web site
* Develop and implement a web presence and SEO strategy to hit out target markets.
* Develop Digital Marketing campaign metrics
To qualify for the job, you must meet all the following criteria:
Degree educated Formal Marketing training
The ability to think from a customer viewpoint
Proven experience in campaigns with measurable results
Strong attention to detail and a propensity to action
A wide range of digital marketing skills
Experience of marketing technical products in dynamic markets(A creative eye with video and web skills would also be desirable.)