Senior Digital Market Engagement Lead

Recruiter
Unilever
Location
Surrey, Leatherhead
Salary
£58000 - £62000 per annum
Posted
12 Jan 2018
Closes
09 Feb 2018
Ref
SS/LHD/PRM
Contact
Manpower UK
Job Type
Temporary
Hours
Full-time
An excellent opportunity has arisen to join a world leading global organisation, our client Unilever are currently looking for a Digital Market Engagement Lead based at Unilever's prestigious facility in Leatherhead (will need to travel to London regularly). This is a full time temporary role for a period of 6 months, working a 36.25 hour week starting ASAP. This role is paying up to a maximum £63K per annum, (£32.89 per hour) depending on experience or £309 Ltd per day pro rata, depending on experience.

This position is based in Leatherhead with regularly travel to Blackfriars, London and International travel is also require 30% of the time

About the role
The PRM Programmes Senior Markets Engagement Manager is the champion of the use of personalised communications to drive better reach and engagement across Unilever's brands and categories. Working closely with PRM (People Relationship Marketing) Managers in each of our key markets, this role is responsible for driving the adoption and increased usage of consumer data to personalise communications across all markets globally. As a key part of the global People Data Capability Centre, this role exists to drive service and process improvement across the network. The ideal candidate will be results-focused, plugged into the world of consumer engagement, and have a strong experience and understanding of the value of using CRM to drive increased reach and engagement.

Primary Responsibilities
* Champions the roadmap, adoption and engagement within Markets in the roll out of PRM capability.
* Advises on data driven marketing best practice and proactively publishes knowledge share updates as part of the PRM Community meetings
* Supports brand / market PRM roadmap development from in-market PRM Managers and helps shape the overall PRM strategy globally
* Works with regional resources to build repeatable marketing CRM programmes & toolkits for brand teams
* Builds and champions innovation & case studies to unlock / demonstrate the business value of PRM
* Responsible for quarterly presentation of the value/ROI delivered from deployed PRM programmes in markets

Secondary Responsibilities
* Stay up-to-date on industry & market best practices, and continually feed new thinking back into the business in regards to personalisation
* Maintain a view of demand across all brands / categories / clusters & flags when resource availability may become a challenge
* Review competitor and non-sector relationship driving programmes to use to inspire brands to increase investment in engagement
* Develop training guides and webcasts to education business about CRM, working with Digital 2.0 and Connected World training team. Ensuring all information is published on the Unilever Digital Hub.

Interfaces
* The job holder will work with PRM Managers in each market to ensure there are consistent ways of working & approaches to engaging the business
* Briefs and co-ordinates the team of Consumer Data & Campaigns Analysts
* The job holder will work with PDC Delivery Managers & Analysts to understand how current processes work, whether there are any current workarounds, and how these can be improved
* Working with Capability Centre Lead on opportunities and prioritisation

Skills and Experience

Primary Traits (required)
* Strong analytical skills and appreciation of coding languages, data sources, data matching and data acquisition
* Strong knowledge of Adobe Marketing Cloud suite (or similar) as bonus but not prerequisite
* An excellent communicator with senior stakeholders, peers and reports (conversational and presentational)
* Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
* Experience managing relationships within a large, multinational, matrix organisation
* Experience working as or with marketing stakeholders/agencies and an understanding of their likely challenges and information requirements
* Experience planning & delivering CRM campaigns (Email / SMS marketing / Media)
* Line management experience

Secondary Traits ('nice to have')

* Diplomatic, transparent and persuasive.
* Project management experience, particularly around managing delivery or implementation
* Experience executing personalised communications & tracking the impact of different personalisation techniques to drive business value
* Experience co-ordinating the introduction of a new internal service or capability at a major organisation.
* Passion for the social & digital world and its implications for business