Client Marketing Manager

A vibrant corporate business in Wallingford is looking for a Client Marketing Manager to be responsible for producing and delivering the client marketing and PR strategy with the Operations Director and senior management team.
CLIENT MARKETING
Using your experience of producing and delivering optimised b2b marketing campaigns you will be responsible for optimising the client marketing strategy by leveraging experience and knowledge from all areas of the business to communicate the position as a leading organisation within the market they operate in.
Responsibilities will include:
1.Production of cross channel marketing campaigns for all products and services across the UK to meet sales objectives
2.Sourcing of new opportunities to promote key industries
3.Management and optimisation of our client marketing databases, bringing in new working practices to improve the effectiveness of marketing campaigns
4.Management of UK's corporate sites including production of content and analysis and optimisation of user behaviour in order to drive incoming sales enquiries
5.Production of all client marketing collateral and promotional items
6.Development of our client marketing social media strategy to leverage conversations within our social space and others
PR MANAGER
Responsible for PR you will be able to outline your experience of delivering PR strategies and demonstrate proven results. You will be expected to quickly understand the market we operate in - HR, recruitment, technology and youth marketing, the media outlets most suitable for the content we can produce and build relationships in order to deliver high profile PR campaigns.
Responsibilities will include:
1.Ownership of PR strategies for the UK and the products and services we offer
2.Development of national and industry PR databases
3.Building and leveraging relationships with key media contacts
4.Production of press releases, planned and reactionary
5.General overview of industry buzz, leveraging opportunities as they arise
6.Reporting and analysis of PR value
SKILLS:
*Excellent writing skills, able to adapt style to different audiences, for both Marketing and PR
*Formulates and drives successful trade marketing strategies and exceeds targets
*Able to construct and manage a trade marketing budget in order to deliver objectives
*Confident and persuasive communicator able to engage others and get their buy in
*Develops creative and bold design briefs to build the brand in our target market
*Able to give and receive feedback to act on it to improve themselves and others
*Build b2b social media communities into a trade engagement strategy with a direct impact on revenue
*Comfortable operating at a senior level and writing briefing papers and reports for use at board level to inform decision making
This is a permanent position Monday to Friday - 9.00 - 5.30pm, competitive salary of c£35k, 25 days holiday and other benefits. If you have the right experience and are interested in this position, please send your CV or call 01865 245257