Digital Marketing Officer - 3 month FTC initially

Recruiter
Undisclosed Company
Location
Washington, Tyne and Wear
Salary
Up to £19000 per annum
Posted
14 Mar 2018
Closes
28 Mar 2018
Ref
NT0497
Contact
Manpower UK
Job Type
Permanent
Hours
Full-time
Role:Digital Marketing Officer

Location:Washington

Salary:£19k - 3 month fixed term contract (chance of extension / perm)

Responsible to: Marketing Campaigns Manager

PRINCIPAL DUTIES:

*To support with the development of the College's digital marketing strategy and take ownership of its delivery.
*To own the implementation of the College's Creative Content Strategy.
*To evaluate the effectiveness of all digital marketing activities and support with the implementation of new approaches to delivery to maximise reach and conversion.
*To be a digital innovator who leads on the development of innovative digital communications.
*To be a proactive member of the marketing team supporting with all promotional activity.
*To undertake other duties commensurate with the level and nature of the post.

MAIN DUTIES:


oWorking with the Director of Marketing, Sales and Corporate Affairs and the Marketing Campaigns Manager be proactive in the development of creative digital marketing strategies and implementation plans.

oImplement all digital activity from the College's marketing plans, and support with the implementation of any marketing campaign activity.

oTo use a wide range of digital tools at the disposal of the marketing department including, not exhaustively, social media, web development, SMS software, email marketing software, analytics tools, survey builders and content management systems.

oDevelop all college newsletters to a high standards and within timescales as directed.

oInput data into the college's CRM system (or other data collection tools), and extract information from to prepare data sets for direct and digital marketing communications.

oEnsure that college and departmental systems for data capture and relationship management are up-to-date and used effectively.

oEnsure that all marketing campaigns are executed in a timely manner

oSupport the Marketing Campaigns Manager with the implementation of all online advertising programmes, maximising reach and their conversion.

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