Marketing Data Analyst

Undisclosed Company
Berkshire, Slough
Up to £45000 per annum
11 Apr 2018
25 Apr 2018
Manpower UK
Job Type

Working for a global organisation we are looking for a Marketing Data Analyst- ESSENTIAL to be from FMCG, not IT or banking, carrying out the following role;

To develop and provide category, shopper and customer actionable insight that drives the development of category strategies, drivers and plans

To develop best ways of mapping different data sets against each other. This will include weighting EPOS data against GFK/ Panel data, and running basic correlation analysis to look for influencing factors

Monitor category performance to identify opportunities/issues to key stakeholders such as Brand Marketing, Customer Marketing and Sales colleagues

Be the business 'super-user' of continuous data sources, ensuring data accuracy and seeking opportunities for continuous improvement in the supply, management and analysis of the information

You will be able to demonstrate the following;

Experience & Educational Requirements:

  • Graduate Calibre Experience
  • A strong analytical grounding, either in category, shopper, consumer/product research
  • Commercial awareness
  • Experience of cross functional working in commercial teams
  • Data analysis


  • Advanced data analytical capability, utilising and linking a broad range of data sources
  • High degree or numeracy - confident with analysis techniques of large data sets e.g. extrapolation, statistical analysis (like regression)
  • Excellent written and verbal communication and presentation skills
  • Ability to summarise and communicate complex ideas, analysis and insight
  • Good influencing skills - ability to build compelling arguments to challenge thinking
  • Ability to draw relevant nights and conclusions from analysis and identify commercial opportunities and threats that exist for the business at both a strategic and at a tactical level
  • A natural problem solver with the ability to understand and interpret data effectively
  • Strong excel skills
  • Attention to detail and critical thinking

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