Consumer Marketing Manager

Working for a SaaS based ground transportation company, we are looking for a Consumer Marketing Manager to be heavily involved in the exciting launch and set up into the market;

The Consumer Marketing Manager will lead the end to end development of the consumer brand from insights ideation, strategy to campaign management.

• Ideation / Strategy: Develop the brand and marketing strategic roadmap that drives high growth.
• Be the champion of the consumer to define and evolve the product features and functionality that deliver improved customer experience and ride usage.
• Own brand and marketing fundamentals: Integrated marketing plan, media, brand campaigns, customer experience, budget management
• Strong collaborative relationships with media, PR and creative agencies to develop campaigns and brand assets. Ensure media buying and negotiations results in strong ROI and
• Work closely with the Digital Marketing team to develop best in class digital and social plans
• Track and optimize activity to increase the Quality and performance. Analyse and action insights from consumer research, app statistics and customer feedback to improve the customer experience.
• Stay up-to-date with digital, marketing and industry trends

You will be able to demonstrate the following;

• 5+ years Marketing experience (Consumer centric)
• Bachelor's degree in business, marketing or relevant field
• Demonstrated leadership: Able to confidently champion ideas, engage and motivate cross functional teams
• Digital marketing experience: Facebook ads Manager, Google Adwords, Ad networks, Demand site platforms and affiliates
• Strong influencing and stakeholder management within the company and externally with suppliers and agencies.
• Previous experience in an agile working environment / start-up or deep consumer driven business is desirable.
• Analytically oriented and proven track record leading very detailed and time sensitive initiatives