Insight Analyst

An exciting opportunity has arisen to join a world leading global organisation. Our client, a blue chip FMCG company, is currently seeking an Insight Analyst (People Data Centre) based in Blackfriars, London, with ideally 1 day per week at Leatherhead Site. This is a full-time, temporary role for a period of 3-6 months, Monday to Friday, 36.25 hours per week (standard hours), to start ASAP. The role is paying up to £37050 per annum, pro rata, depending on experience.

Background

We intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres - delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data with CRM data with search data with ratings & reviews data and so much more to deliver incredible insights and precision marketing.

About the role

The PDC Insights Analyst will be part of the Homecare Global Category team, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies. They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data (i.e. social and search) as well as traditional business data (i.e. penetration and brand equity). The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects, whilst working alongside specialist analysts in the speciality hubs where required.

Responsibilities

Primary Responsibilities

• Work closely with the PDC Insights Manager to translate internal briefs into analytical projects (to include refining the initial brief and asking the 'right questions', working through potential hypotheses and storyboarding the output)
• Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social and business data, building and testing basic queries on in-house social data tools
• Build and maintain dashboards for internal customers using internal visualisation tools
• Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
• Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
• Monitor progress of deliverables and actively work with delivery analysts in the speciality hubs where required on complex briefs
• Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects

• Track impact of delivery with business partners after analysis delivery

Secondary Responsibilities

• Maintain a catalogue of previous requests/projects and own the central database of case studies / outputs
• Updates workflow trackers & uploads briefs & deliverables to PeopleWorld (internal insight wiki)

Interface: Global Categories: The role will have global scope and deal with Home Care division

Skills and Experience

• Primary Traits (required)
  • Experience in an analytical role and providing insight and recommendation based on analysis
  • Some experience of using analytical tools and query building experience
  • Experience of "storytelling" in a corporate context, and crafting clear, compelling messaging
• Secondary Traits ('nice to have')
  • Experience of understanding business questions and writing appropriate briefs
  • Experience of social analytics or Natural Language Processing tools
  • Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
  • Passion for the digital world and its implications for business