CRM Digital Analyst

An exciting opportunity has arisen to join a world leading global organisation, our client Leading Global FMCG Company with Brands such as Dove, Knorr, Persil & Magnum are currently looking for CRM Digital Analyst to work in the prestigious facility in Leatherhead, Surrey. This is a full time temporary role for a period of 6 months, working a 36.25 hour week. This role is paying between £37,050 per annum pro rata, depending on experience

About the role

The Customer Relationship Management (CRM) Digital Analyst is responsible for supporting brand teams in the definition and implementation of measurement strategies, producing meaningful marketing KPI insights and delivering frequent, cross-channel performance reports with actionable insights. The role will also involve conducting and advising on web conversion optimisation and web personalisation. The successful candidate will not necessarily come from a pure web analytics background but will have an excellent, in-depth level of knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns.

Responsibilities

• Primary Responsibilities

• Measure marketing effectiveness and value of media and web personalisation campaigns, and present actionable insights and recommendations based on data results and best practices
• Creation of personalised experiences for selected audiences within Adobe Target
• Provide analysis, reporting and insights on cross-channel campaigns and brand performance, often making recommendations for adjustment to marketing campaigns in-flight
• Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
• Advise marketing teams on audience selection for campaign optimisation and web personalisation
• Support brand teams in the development of measurement plans for campaigns, audiences and A/B testing
• Construct test & learn marketing activity and analyze results for presentation to stakeholders
• Work with the DMP consultant to brief appropriate audience selections for Media and web personalization campaigns
• Leverage data to gain insight into trends, user experience and behaviour in order to drive the appropriate digital marketing, mobile and social strategies
• Expert and go-to person on Adobe Analytics and Adobe Target towards brands and brand execution teams
• Data analysis of ad hoc requests

• Secondary Responsibilities
  • Suggest experience optimisation for specific audiences (i.e. serving different content variations per audience to see what works best)
  • Ensuring standardisation, quality and best practices in analysis and reporting

Interfaces

• Primary delivery responsibility to both Global Categories & assigned regional (market / cluster) brand teams (squads)
• Deliver multiple projects simultaneously; time and resource is managed by PDC Delivery Hub Manager
• Work with other PDC delivery roles to ensure that all outputs are delivered on-time and in line with internal customer requirements

Skills and Experience

• Primary Traits
  • Experience introducing new (digital) services or capabilities at a major organisation

• Has 3+ years of experience in marketing analytics
• Knowledge of Digital Marketing campaigns
• Knowledge of standard campaign reporting schedules
• Knowledge of how segmentation is applied in practice within data driven marketing environments
• Experience in working within a marketing/business intelligence environment
• Experience in data analysis techniques
• Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders
• Experience working with reporting, analysis and visualisation software (eg Tableau), including Adobe Analytics
• Advanced Excel user
• Experience working with website optimisation tools for A/B and multivariate testing, including Adobe Target
• Experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social
• Experience driving business value from consumer insight

• Passion for the digital world and its implications for business
• Logical thinker with 'data mindset'
• Self-driven and motivated to add value to the team
• Experience in working in teams yet autonomous able to work with high levels of trust
• Passion for the social & digital world and its implications for business