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DMP Consultant/Specailist

Employer
Unilever
Location
Leatherhead, Surrey
Salary
£31600 - £37050 per annum
Closing date
27 Sep 2018

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Sector
Marketing and PR
Job Type
Temporary
Hours
Full-time

Job Details

An exciting opportunity has arisen to join a world leading global organisation, our client Leading Global FMCG Company with Brands such as Dove, Knorr, Persil & Magnum are currently looking for DMP Consultant/Specialist to work in the prestigious facility in Leatherhead, Surrey. This is a full time temporary role for a period of 6 months, working a 36.25 hour week. This role is paying between £37,050 per annum pro rata, depending on experience.

About the role

The Consumer Insight Specialist / Data Management Platform (DMP) consultant is the champion of the use of segmented and personalised communications to drive better reach and engagement across Unilever's brands and categories - a key step in building meaningful relationships with Unilever's consumers. You will work alongside Brand and Category Insight Managers, Marketing Operations, 1:1/CRM leads and local IT. You will be responsible for building a strategic data driven marketing roadmap across priority brands to drive the increased acquisition and use of consumer data to create effective and engaging consumer experiences. You will be responsible for embedding the use of Unilever owned audiences in marketing activities and ensuring that all briefs completed deliver maximum business value to Unilever.

Responsibilities

  • Primary Responsibilities
    • Plays leading role in the digital transformation by advising brands on their data driven marketing activities and providing input on their data strategy
    • Proactively partners with (cross) category & brand teams to educate/inspire them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalised marketing
    • Leads realisation of new omni-channel use cases that reach the right consumer at the right moment with the right message
    • Responsible for local execution of Unilever's Data Management Platform (DMP) (i.e. audience management and trait usage); Adobe Campaign and the Customer Profile Store (CPS)
    • Work with related parts of the Unilever Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution
    • Create new use case mechanisms and consumer journeys and support implementation of tag management across all digital assets that feed into the Data Management Platform
    • Collate and prioritise all brand requests for use of Unilever owned audiences in orchestration of Media and direct to consumer communications. Work with brand teams to create data driven briefs, defining requirements for data analysis, insight and contact strategy recommendations to support marketing goals
    • Set the requirements of support teams who work on analytics, dashboards and help unlock new data sources /API's
    • Partner with the People Data Centre (PDC) CRM Manager to develop & agree roadmaps across brand and media teams to increase use and acquisition of consumer data, as well as targeting capability
    • Support the PDC function in generating audience and consumer journey insights to share with the Brands

  • Secondary Responsibilities
    • Be seen as a trusted advisor to key business stakeholders on data driven marketing - working closely with agencies, Media, IT and Legal
    • Embed best practice and champion data standards into the business and be an advocate for improving data governance and quality
    • Be a conduit for local Brands to access global expertise in all areas of data driven marketing including technology, analytics, security, privacy to the brand teams

Interfaces

  • Primary delivery responsibility to both Global Categories and assigned regional (market / cluster) brand teams
  • Will deliver multiple project simultaneously; time and resource is managed by PDC Delivery Hub Manager
  • Work with other PDC delivery roles to ensure that all outputs are delivered on-time and in line with internal customer requirements

Skills and Experience

  • Primary Traits
    • Ambassador of data driven marketing
    • An excellent communicator with senior stakeholders, brands, peers and reports (conversational and presentational)
    • Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms
    • Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
    • Experience or understanding of data driven paid media e.g. programmatic
    • Experience managing relationships within a large, multinational, matrix organization

  • Secondary Traits
    • Experienced project manager, particularly in terms of project planning, forecasting demand and managing human resource accordingly
    • Experience coordinating the introduction of a new internal capability at a major organisation
    • Passion for the social and digital world and its implications for business

Company

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity. So whether you’re looking for an internship, apprenticeship, graduate opportunities, or a job opening to progress your professional career, at Unilever you can shape your own path as you work with the brands and people that drive our sustainable business growth.

Company info
Mini-site
Unilever
Location
Manpower UK Ltd
C/O Unilever HPC
Port Sunlight
Wirral
CH62 4ZD
United Kingdom

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