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Loyalty Marketing Specialist

Employer
Undisclosed Company
Location
Hammersmith and Fulham, London
Salary
Up to £35000 per annum
Closing date
6 Nov 2018

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Sector
Marketing and PR
Job Type
Permanent
Hours
Full-time

Our client sits within the travel/hospitality sector, a global company supporting a portfolio of exceptional brands and a generous loyalty program. Based in their London head office they are now looking for a Loyalty Marketing Specialist to join the team.

We would love to speak to applicants that have loyalty marketing experience ideally (acquisition and retention focused) within travel/hospitality sector.

The Loyalty Marketing Specialist EMEA will be responsible for the execution of the planned activities to support the growth of the loyalty programme.

These initiatives will focus on the acquisition of new enrolments and the activation and retention of existing members in order to drive overall programme member revenue opportunities.

Key components of the role are analysing and reporting on member activity and engagement to identify opportunities to grow the programme and implementing promotions for members and in alignment with global colleagues. The Loyalty Marketing Specialist will be the main point of contact in the region for all operational queries, providing support to ensure all tools and resources are optimized.

The activities of the Loyalty Marketing Specialist will have an impact on the company's loyalty programme revenues through member engagement and new acquisition and drive value for our franchisees. This role requires the ability to undertake multiple projects and campaigns working in conjunction with external agencies, the US Loyalty team, the wider EMEA team and the international franchisee community and delivering upon key measurables linked to revenue and membership.

This role is responsible for implementing the company's loyalty marketing programme across EMEA brands and markets. Execution of marketing plans, creation of marketing/data briefs and collateral, working with the legal team where appropriate, ensuring creative adherence, programme testing, communicating and engaging with our partners for participation to deliver the Loyalty programme.

Ideally you will bring with you -

  • Degree qualified, ideally within a marketing or related discipline, or equivalent professional experience
  • CIM qualified desired
  • Previous experience in a loyalty marketing role desired (both acquisition and retention focused) ideally within travel/hospitality sector
  • Previous experience in writing copy for web or email content
  • Experience of direct marketing, email, customer relationship, customer insight or loyalty marketing
  • Experience of delivering promotions/initiatives across EMEA market
  • Experience of liaising with external agencies
  • Fluency in verbal and written English is essential. Additional business level language skills in German, Turkish or Arabic would be an advantage
  • Excellent PC computer skills (Word, Excel, PowerPoint)

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