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Global Media Insight Specialist

Employer
Unilever
Location
London
Salary
£35000 - £39000 per annum
Closing date
21 Nov 2018

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Sector
Marketing and PR
Job Type
Temporary
Hours
Full-time

Job Details

An excellent opportunity has arisen to join a world leading global organisation, our client is currently looking for a Global Media Insight Specialist based at their prestigious facility in Blackfriars. This is a full-time temporary role for a period of 12 months, working a 36.25 hour week. This role is paying up to a maximum of £39K per annum pro rata, depending on experience.

ABOUT THE ROLE: This role will develop and integrate: 1) consumer insights on how people use media platforms and consume content and advertising on those platforms, 2) media channel and multi-platform insights that define the role of each media channel and 3) consistent measurement of media campaigns that enable the ability to analyse and extract learning that will drive business value and improve media investment. As brands invest more money in digital, mobile, and video, you will be responsible for understanding how to measure new and emerging media platforms, the role they play within the entire media mix and how they deliver against brand measures and ROI. You will work as part of the European connect team and be part of the extended Connect team across the world to develop and embed measurement tools and best practices. You will also work closely with internal Media business partners and external Media agency partners on upfront communications planning, research agendas, and measurement solutions.

RESPONSIBILITIES:

  • Responsible for leading Connect agenda for the skin care, skin cleansing and oral care business
  • Partner with Global CMI teams and media teams to lead big BPC priority initiatives, lead measurement of these, land key media insights in the category.
  • Be the expert on "all things media" for the BPC category

- Develop learning and thought leadership on what works/doesn't work, best practices, etc. Partner with Analytics to understand ROI drivers of the market/category.

- Partner with the media agency/media team to understand campaign/brand performance/drivers.

- Partner with the People Data Center to understand social listening/impact of influencers/etc.

- Lead live optimisation of global campaigns

- Lead specific global work within Connect e.g. o Consumer Journey work for the market in partnership with CMI Business Partner. o Integration of learning into the communications strategy planning/channel allocation process). o Digital measurement and benchmarking reporting for BPC.

- Embed learnings across the CMI community as well as Marketing and Media.

- Build and developing relationships within the global-wide Connect team and across key business partners within Media and CMI .

KEY REQUIREMENTS:

  • Personal passion for media/digital.
  • 3-5 years CMI / research experience, preferably within Media Insights / media research
  • Prior media team experience is an advantage
  • Strong project management skills: Ability to manage multiple projects in a fast-paced / always evolving environment and prioritise workload as requests will likely be more than resources allow.
  • Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
  • Comfortable working with data (analysis and interpretation).
  • Comfortable working as part of a virtual and global team.
  • A team player; collaborative, accountable, open minded who likes to work in rapid and agile way.

Company

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity. So whether you’re looking for an internship, apprenticeship, graduate opportunities, or a job opening to progress your professional career, at Unilever you can shape your own path as you work with the brands and people that drive our sustainable business growth.

Company info
Mini-site
Unilever
Location
Manpower UK Ltd
C/O Unilever HPC
Port Sunlight
Wirral
CH62 4ZD
United Kingdom

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