Senior Brand Manager

An exciting opportunity has arisen to join a world leading Food Organisation. Upfield is currently seeking a Senior Brand Manager at Leatherhead (moving to Wimbledon later in the year) . This is a full-time, temporary role for a period of 6 months, Monday to Friday, 36.25 hours per week, to start ASAP. The role is paying between £53,600 and £67,000 per annum, pro rata, depending on experience.

Upfield is a global leader in plant-based nutrition with a great history and a portfolio of iconic brands that people have used and trusted for generations. This includes Flora, Rama, Becel, Blue Band, Country Crock, I Can't Believe it's not Butter and Flora Pro.Activ.

Upfield is seeking a passionate Senior Brand Manager to work on a truly iconic brand; Flora.

Main Responsibilities -

• Execution of Brand Marketing Plans for the UK & Ireland to deliver sustainable business growth across both markets.
• Development and execution of Brand activities, on time, in full.
• Drive definition and execution of a strong Digital strategy
• Constantly review brand performance at a market, segment and customer cell level for ongoing improvement.
• Input and ownership of long-term forecast assumptions for the UK&I; monitoring and analysing market and competitor performance and activities to inform l-term forecasting decisions through concrete assumptions.
• Manage input into and the relationship with Shopper & Customer Marketing for the brand / portfolio
• Lead cross-functional project teams, and work closely with Customer teams, to ensure alignment and consistency in go-to-market strategy
• Work closely with CD to ensure engagement and successful execution of Brand Plans, including competitive pricing and promotional strategies across channels
• Develop and present compelling trade stories to key Customers to help secure listings and support for key initiatives
• Develop robust Business Cases and manage projects through key gate keeping meetings
• Lead and/or input into Brand Development projects to develop and land strong renovation and innovation initiatives to deliver sustainable, profitable growth.

Skills and Experience Required:

• Understanding consumers & shoppers to discover insights and turn them into (creative) ideas and growth opportunities
• Developing and executing detailed brand activity and digital marketing plans
• Commercial acumen & financial savviness: ability to analyse the P&L and market performance data to uncover insights and opportunities to optimise plans and max the mix
• Predicting market change & competitor scenarios
• Understanding of retail channels & Customers and experience working with Customer
• Developing competitive category strategy and executing pricing and trade promotion strategy
• Project Management and ability to work effectively with diverse, cross-functional teams

Key Experience

• 5+ years marketing experience, preferably in FMCG industry and a local market
• Strong track record in digital marketing
• Demonstrated high performance in project management with the ability to manage multiple workstreams in a fast-paced environment
• Evidence of budgetary control and P&L management

Qualifications:

• Degree level