New & Used Car Sales Executive MANCHESTER & STERLING
1. Job Details
Title
Level
Dealership Unit/ Sub-section
Reports to
Responsible for/ Delegates to
Key function code
Sales Advisor New Cars
Employee
Sales
Sales Manager
(Junior) salespeople depending on the size of the dealership
SL03
2. Main objectives of the role
§ Boost sales by giving each visitor the feeling of being treated unique
§ Prepare, negotiate and agree on the offer with the customer, recommend financial services offer and prepare the contract with the customer
§ Acquire and loyalise customers and ensure customer satisfaction at any time
3. Tasks and activities of the role
Supports Marketing activities and initiates first contact
§ Analyzes the sales area and market potential
§ Updates the sales literature and promotional flyers
§ Plans and conducts acquisition activities in the case of select target groups in the particular market area
§ Creates and systematically administers customer and interested party files as well as enters ascertained and current customer data (address generation via in-store contact, area acquisition, address purchase, marketing measures)
§ Performs customer/interested party approach
§ Schedules and performs the follow-up after the initial contact
Performs the need analysis
§ Performs customer need analysis
§ Systematically presents the vehicle while creating a clear customer connection
§ Helps the customer to experience the vehicle with all five senses
§ Organizes the test drive with the need-based vehicle
Configures the product
§ Configures the car tailored to the customer's needs
§ Takes over the customer from the Product Genius
§ Verifies the configured car and ensures all needed features are integrated (missing features to be integrated)
Prepares the offer of purchase and closes the deal
§ Reconfirms the customer's purchase decision
§ Negotiates the terms of the purchasing contract with the customer
§ Offers financial services products to the customer
§ Closes the deal with the customer and creates the offer
§ Prepares and generates the contract
§ Generates calculations and correctness of customer orders/contracts
Coordinates the vehicle delivery/handover
§ Defines when and in which intervals the customer wants to be informed during the time until delivery/ handover
§ Organises the delivery / handover
§ Performs the delivery / handover
§ Introduces the Service Advisor to the customer
Loyalises customers
§ Maintains contact with existing customers through meetings, emails and by phone
§ Consults existing customers via various ways (direct approach, telephone marketing, customer approach, event marketing)
§ Contacts customers according to customer care loop
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