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Senior Insurance Marketing Executive

Employer
Manpower Ireland
Location
Dublin
Salary
Negotiable
Closing date
1 May 2019

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Sector
Marketing and PR
Job Type
Permanent
Hours
Full-time
Title: Senior Marketing Executive
Department: Marketing Reports to: Head of Marketing

Purpose
*To assist with the development and implementation of a marketing strategy which will deliver:
*Year on year growth in profitable volume and market share, while protecting brand equity and increasing brand awareness.

Context
This is an emerging role, created to give more focus on image and focus as a Broker in the insurance market in Ireland

Dimensions
This role has responsibility for developing the company's Insurance brand in Ireland.

Key outputs
*Marketing & sales strategic plan built on: Market and customer intelligence, analysis and consumer insights.
*Brand plans, outlining, the brand proposition, routes to market, pricing structures, Promotions above and below the line, point of sale, advertising.
*Profitability reporting & analysis by sector to grow and expand sales
*Develop new routes to market
*Monthly sales analysis reports

Relationships
*Reports to the Head of Marketing Director
*Develop customer relations with the key players in the trade and related buyers.

Key performance indicators
*Profits by campaign
*Turnover and market share
*Market awareness

Qualifications
Degree in Marketing or business studies specialising in marketing.

Skills/Knowledge
*A master at marketing strategy and analysis.
*Marketing and sales skills
*Innovation skills, creative, tactical,
*Relationship management skills
*Product Technical know how
*Trade awareness and expertise
*Networking skills
*Communication skills
Experience
*A proven record of achievement in business development in terms of product marketing and sales.
*A minimum of 3 years' experience in a marketing role.

Personal attributes
*A strategic commercial senior team player who actively contributes, challenges and fosters new ideas
*Possesses drive and actively communicates and demonstrates it to create positive energy in others
*Able to challenge, courageously assert own convictions in the face of criticism; takes tough decisions

If you are interested in this opportunity please apply immediately or contact Stefan Moro on
01 6455217 or stefan.moro@manpower.ie

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