CRM Executive

CRM Executive

West London

£35,000 per annum

JOB DESCRIPTION

Join London's hottest jewellery brand as a CRM Executive based in our West London office. We are looking for an established CRM Executive, with an analytical mind looking to learn and grow with a fast paced constantly evolving business.

Responsibilities:

• Role is responsible for retention of existing customers on the website.

• Responsible for pulling together the retention part of the Digital marketing report each month

• Responsible for the day to day management of all email and CRM activity.

• Responsible for the CRM budget.

• Responsible for liaising with Marketing on what is upcoming in the marketing calendar and mapping out email broadcast emails accordingly.

• Liaising with Digital Co-ordinator to ensure creative for all email marketing is signed off and delivered on time.

• Responsible for ongoing testing strategy for email and ensuring Digital Co-ordinator is aware of this so can deliver the correct creative (in different formats if required).

• Responsible for all reporting on email marketing.

• Responsible for the day to day management of new CRM system (currently onboarding this system)

• Main liaison between the internal team and CRM system's Customer Success team.

• Responsible for ensuring that the business is making use of all of the services that the CRM system offers (email, Facebook custom audiences, contextual marketing within emails etc)

• Responsible for mapping and managing the companies' customer journeys with a fully segmented and targeted email programme to push customers through the funnel.

• Responsible for educating the business on an ongoing business on the company's CRM KPI's - e.g. average number of days from first to second purchase, average number of orders per customer, overall retention rate

• Responsible for being the database guardian and ensuring that data being fed into the CRM system is clean and correct.

• Working with Marketing to identify our VIP customers and putting processes in place to reward them.

• Exploring the possibility of catalogue/print to existing customers and testing to see if this creates an uplift in sales.

Skills & Competencies

• At least 1 years' experience at CRM Executive leve

• Excellent Excel skills

• Very analytical

• Extremely organised

• Problem solver

• Results driven

• Good with analytical software

DO NOT let this opportunity pass you by! APPLY NOW for more information