Marketing Manager - Retail
Marketing Manager, Retail
6 Month Maternity Cover Contract
Retail Marketing Manager required for our Client AkzoNobel based in Altrincham. Our client is more than just the largest global paints and Coatings Company and major producer of speciality chemicals, a business recognised around the world for being first with ideas and driving improvement.
As a Retail Marketing Manager you will work closely with the Marketing Lead to develop the Retail communication strategy to optimize sales and profitability. You will lead the development of an aligned retail / AkzoNobel communications & activity plan to support the retail customer proposition. You will also manage, develop and execute a multi-channel stores communications and marketing activity plan.
Additionally you will develop and implement a collaborative and proactive relationship with the AN Brand and digital teams to ensure synergy between the in-store and on-line offerings.
You will analyse effectiveness of campaigns, use results to influence future activity of own campaigns and to make recommendations for improvement to other stakeholders e.g. category team. You will also liaise with Media, agencies, press advertising and radio on any upcoming Communication plans. You will Ensure delivery of Print (incl. POS), Radio, DM, PR and Digital creative and production.
The ideal candidate will come from a Retail Marketing background and have strong commercial awareness. You will have strong communication skills, relationships skills and be confident working with Key Stakeholders. You will also have experience and success of cross functional working and project management. This opportunity will include travel between the network of Retail Stores.
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