Digital Account Manager -PPC Shopping Specialist (Retail)

Recruiter
Undisclosed Company
Location
Cambridge, Cambridgeshire
Salary
£27000 - £31000 per annum
Posted
22 Aug 2019
Closes
19 Sep 2019
Ref
MA1017
Contact
Manpower UK
Job Type
Permanent
Hours
Full-time

Based within a vibrant HO in Cambridge we are looking for a Digital Account Manager specialising in Shopping Ads for a continuously growing agency focused on retail clients.

The objective of this role is to drive advertiser performance through excellence in Shopping Ads. Achieving performance excellence in Shopping Ads using a mix of data analysis & high quality product information through feed management and optimisation.

This role is ideal for someone used to managing PPC campaigns (ideally within E-Comm Retail) with up-to-date knowledge and experience in Google Shopping & Google Merchant. This company has wonderful benefits and structured development opportunities - also open to remote working for those not based so near to the HO.

do:

Responsibilities and required skills

Google Ads management

  • Create Google Shopping campaigns for retail clients
  • Actively manage campaign performance working to set KPIs
  • Audit campaigns in order to find gaps and opportunities to improve performance
  • Test new Google products as they become available

  • Feed management & optimisation
  • Identify feed issues and improvements in order to boost performance and maximise product
  • coverage for all advertisers
  • Provide feed audits for account management team
  • Work with affiliate networks, agencies and advertisers directly to ensure the feed is of the
  • highest possible quality

  • Data analysis & reporting
  • Examine performance reports to uncover problems and opportunities - resolving/escalating
  • them as required
  • Build reports within Google Data Studio to better analyse performance and provide insights

  • Client Services
  • Suggest growth areas and opportunities to advertisers/agencies
  • Handle inbound performance enquiries
  • Contribute to and attend calls/presentations with advertisers
  • Who we're looking for:
  • Experience needed
  • Managing PPC campaigns with a proven track record of achieving KPIs
  • Up-to-date knowledge and experience in Google Shopping & Google Merchant
  • Centre
  • Strategy setting and implementation
  • Ecommerce and understanding of the retail sector in the context of digital marketing

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