Digital Account Manager -PPC Shopping Specialist (Retail)
- Employer
- Undisclosed Company
- Location
- Cambridge, Cambridgeshire
- Salary
- £27000 - £31000 per annum
- Closing date
- 19 Sep 2019
View more
- Sector
- Marketing and PR
- Job Type
- Permanent
- Hours
- Full-time
Based within a vibrant HO in Cambridge we are looking for a Digital Account Manager specialising in Shopping Ads for a continuously growing agency focused on retail clients.
The objective of this role is to drive advertiser performance through excellence in Shopping Ads. Achieving performance excellence in Shopping Ads using a mix of data analysis & high quality product information through feed management and optimisation.
This role is ideal for someone used to managing PPC campaigns (ideally within E-Comm Retail) with up-to-date knowledge and experience in Google Shopping & Google Merchant. This company has wonderful benefits and structured development opportunities - also open to remote working for those not based so near to the HO.
do:
Responsibilities and required skills
Google Ads management
- Create Google Shopping campaigns for retail clients
- Actively manage campaign performance working to set KPIs
- Audit campaigns in order to find gaps and opportunities to improve performance
- Test new Google products as they become available
- Feed management & optimisation
- Identify feed issues and improvements in order to boost performance and maximise product
- coverage for all advertisers
- Provide feed audits for account management team
- Work with affiliate networks, agencies and advertisers directly to ensure the feed is of the
- highest possible quality
- Data analysis & reporting
- Examine performance reports to uncover problems and opportunities - resolving/escalating
- them as required
- Build reports within Google Data Studio to better analyse performance and provide insights
- Client Services
- Suggest growth areas and opportunities to advertisers/agencies
- Handle inbound performance enquiries
- Contribute to and attend calls/presentations with advertisers
- Who we're looking for:
- Experience needed
- Managing PPC campaigns with a proven track record of achieving KPIs
- Up-to-date knowledge and experience in Google Shopping & Google Merchant
- Centre
- Strategy setting and implementation
- Ecommerce and understanding of the retail sector in the context of digital marketing
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