CRM Executive Retail, Fashion Space £30,000-£35,000

Undisclosed Company
West London, London
£30000 - £35000 per annum
30 Sep 2019
28 Oct 2019
Manpower UK
Job Type

We have an amazing opportunity for a CRM Executive to work within the West London HO of a HOT very well-known leading on trend fashion brand!!

We are looking for an established CRM Executive, with an analytical mind looking to learn and grow with a fast paced constantly evolving business.


  • Role is responsible for retention of existing customers on the website.
  • Responsible for pulling together the retention part of the Digital marketing report each month
  • Responsible for the day to day management of all email and CRM activity.
  • Responsible for the CRM budget.
  • Responsible for liaising with Marketing on what is upcoming in the marketing calendar and mapping out email broadcast emails accordingly.
  • Liaising with Digital Co-ordinator to ensure creative for all email marketing is signed off and delivered on time.
  • Responsible for ongoing testing strategy for email and ensuring Digital Co-ordinator is aware of this so can deliver the correct creative (in different formats if required).
  • Responsible for all reporting on email marketing.
  • Responsible for the day to day management of new CRM system (currently onboarding this system)
  • Main liaison between the internal team and CRM system's Customer Success team.
  • Responsible for ensuring that the business is making use of all of the services that the CRM system offers (email, Facebook custom audiences, contextual marketing within emails etc)
  • Responsible for mapping and managing of customer journeys with a fully segmented and targeted email programme to push customers through the funnel.
  • Responsible for educating the business CRM KPI's - e.g. average number of days from first to second purchase, average number of orders per customer, overall retention rate
  • Responsible for being the database guardian and ensuring that data being fed into the CRM system is clean and correct.
  • Working with Marketing to identify VIP customers and putting processes in place to reward them.
  • Exploring the possibility of catalogue/print to existing customers and testing to see if this creates an uplift in sales.

Skills & Competencies

  • At least 1 years' experience at CRM Executive level
  • Excellent Excel skills
  • Very analytical
  • Extremely organised
  • Problem solver
  • Results driven
  • Good with analytical software

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