Digital Marketing Executive - FASHION RETAIL
An amazing opportunity for an experienced Digital Marketing Executive to join a HOT leading E- COMM RETAIL FASHION BRAND!!! A chance to represent a brand you will be proud of amongst a fast-growing team of talented digital marketing pro's that drive strategic thinking and will support you to be a true expert in your field. Responsibilities * Support the development of the UK and International Digital Marketing strategy, working with the key platforms to deliver on various objectives; with focus on customer acquisition and retention, and support the Digital and Brand marketing strategies. * Own the end-to-end management and deliverables of paid social, display, shopping and paid search campaigns from implementation to optimisation. * Create UK and International markets specific weekly reports, analysing campaigns using various data sets. * Liaising with Digital Marketing agencies to full support in campaign management and optimisation * Work alongside the marketing team to ensure global strategy and learnings are shared in order to support and scale Paid Media marketing efforts globally and align to local promotional calendars. * Adopt a continual 'test and learn' approach to all Digital Marketing activities. Skills & Competencies * Proven experience as Digital Marketing Executive or similar role * Excellent understanding of PPC, Facebook, Instagram, Microsoft Ads and best practices * Experience with Google Analytics and Facebook Ads reporting * Analytical mindset and critical thinking * Excellent communication and interpersonal skills * BSc/BA in marketing or relevant field The Ideal Candidate * You will have at least 2 years' experience from working within a Digital Marketing capacity, preferably within the retail ecommerce landscape. * You'll demonstrate bags of ambition, acting as a proactive team member who is constantly asking questions and looks for ways to improve current activities. * A confidence in interacting cross functionally with designers, merchandising teams, copywriters, marketing, and agencies is a must.
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