Global Digital & Brand Content Manager

Recruiter
Unilever
Location
London, City of London
Salary
£55200 - £69000 per annum + bonus & holidays
Posted
08 Nov 2019
Closes
29 Nov 2019
Ref
SW/100VE/DIGITAL
Contact
Manpower UK
Job Type
Temporary
Hours
Full-time

An exciting opportunity has arisen to join a world leading global organisation, our client Leading Global FMCG company with Brands such as Dove, Knorr, Persil & Magnum are currently looking for a Global Digital & Brand Content Manager based at their prestigious facility in Blackfriars. This is a full-time temporary role for a period of 12 months, working a 36.25 hour week. This role is paying up to £69,000 per annum, pro rata, depending on experience.

Background

White Now is one of the most exciting brands in Oral Care. Built as an instant whitening proposition it is evolving into a brand that encourages authenticity. It is a heavily digital brand to connect to its millennial, beauty bonkers audience.

The brand has quite a comprehensive scope: in developed markets White Now It is sub-brand of Smile brand (Signal, Mentadent), one of our client's Billion brands with leading positions across the globe. In China it is a successful sub-brand of Zonghua and Close-Up in other emerging markets. The key ambition for White Now is to expand the franchise to new markets, step up our digital programme whilst adding even more purpose & meaning to this sub-brand to ensure it remains contemporary & cool to our always changing and evolving audience.

Main purpose

The role focuses on brand engagement, digital & market expansion for White Now. Key role responsibilities include:

  • Crafting the brand vision, purpose & meaning behind the brand & ensure integration to all touchpoints
  • Developing strong and inspiring communication, working with creative agencies with digital as key component
  • Define content strategy for the brand, content territories, content calendar and produce assets for markets globally.
  • Develop Influencer strategy as part of the content strategy and run global influencer campaigns for the brand or guide markets in local campaigns.
  • Develop global partnerships to land passions content through their channels and guide markets in local partnerships.
  • Develop needs content based on search strategy to drive oral care education and product recommendation.
  • Manage agencies and partners including scopes-of-work and remuneration.
  • Work closely with digital team to execute always on calendar through digital and land needs content in all markets.
  • Work with markets to ensure always on content plan is clear, integrated in the overall engagement plan and roles and responsibilities are agreed.
  • Lead the market expansion agenda
  • Leading the work with the markets to land the plans locally.

Business skills

  • Excellent brand developer with proven track record in crafting successful brand communication
  • Strong experience in working with markets to localise global plans.
  • Strong experience in content development for social media, influencer campaign briefing, management and evaluation, and partnerships.
  • Experience in agency relationship management.
  • Search and needs content experience essential.
  • Strong track record of On Time in Full delivery.
  • Personal care experience is welcome
  • Full communication campaign including TV commercials.

Personal skills

  • Strong team player with passion for growth.
  • Passionate marketer with talent to craft exceptional campaigns
  • Excellent communicator, able to work collaboratively with local teams.
  • Strong personal interest in beauty
  • Self-starter able to work independently.

Apply for Global Digital & Brand Content Manager

Already uploaded your CV? Sign in to apply instantly

Apply

Upload from your computer

Or import from cloud storage

Your CV must be a .doc, .pdf, .docx, .rtf, and no bigger than 1MB


4000 characters left

Marketing Communication

We'd love to send you information about Jobs and Services from manpower.co.uk by email.

All emails will contain a link in the footer to enable you to unsubscribe at any time.


When you apply for a job we will send your application to the named recruiter, who may contact you. By applying for a job listed on manpower.co.uk you agree to our terms and conditions and privacy policy. You should never be required to provide bank account details. If you are, please email us.

Similar jobs

Similar jobs