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Marketing Manager

Employer
Undisclosed Company
Location
London
Salary
£40000 - £45000 per annum
Closing date
26 Nov 2019

View more

Sector
Marketing and PR
Job Type
Permanent
Hours
Full-time

ManpowerGroup Marketing Manager

London - Canary Wharf

£40K - £45K + Company bonus and benefits

Here at ManpowerGroup we are currently seeking a Marketing Manager within our Enterprise business based in Canary Wharf.

Key aims:

  • Amplify our share of voice and position our businesses as experts in: Digital transformation, Powering the furture of work and Workforce trends and solutions
  • Drive integrated marketing campaigns that either build existing relationships or increase lead generation
  • Evolve our ManpowerGroup digital offering ensuring enhanced analytical capabilities which demonstrate marketing ROI
  • Connect the Enterprise brands and create a culture of greater internal knowledge share

Day to day responsibilities:

  • Build in-depth knowledge of the recruitment industry, ManpowerGroup's Enterprise customers (candidates and clients), service offering and market issues
  • Work with the Head of Enterprise Marketing, Data & Market Intelligence Manager and wider team to develop, implement and manage strategic integrated marketing plans
  • Devise and manage tactical marketing campaigns designed to generate leads and inbound calls, focused on customer acquisition, retention and development
  • Measure ROI on all marketing activities and take appropriate action to improve performance
  • Write and promote thought leadership and market commentary materials
  • Support the development of the Enterprise offering across brand websites and digital marketing channels
  • Manage advertising campaigns and promotional activity (both on-line and off-line)
  • Manage the development and distribution of the Quarterly Business Reviews, collaborating with internal stakeholders
  • Work with the Enterprise team to coordinate and manage events
  • Build high levels of visibility in Enterprise target markets through strategic PR activity, including coordinating the Group PR agency
  • Work with the global marketing team to manage visibility of global marketing campaigns in relation to UK activity
  • Overseeing global campaign activity with UK brand guardians
  • Liaison with marketing colleagues and, where appropriate, external providers on the design, production and distribution of marketing collateral and merchandise
  • Conduct and/or manage market research, customer insight and competitor analysis, developing appropriate strategies to address outcomes
  • Manage allocated marketing budgets

Person profile:

A role for an experienced marketing professional from a corporate/professional services environment

  • Creative and commercially minded
  • Capable of adding strategic guidance
  • Proven stakeholder management experience
  • Strong written communication skills. Proven ability of writing persuasive copy
  • Strong planning and organisational skills
  • Team player with ability to operate independently
  • Ability to form strong and effective working relationships with people at all levels across the organisation
  • Confident, resourceful and a "can do" attitude
  • Ability to work in a fast-moving and changing environment where challenge is the norm and issues are widely varied.

Essential skills:

  • Experience of implementing integrated, strategic marketing campaigns with evidence of success; experience with the HubSpot marketing platform is desirable
  • Strong communication (both written and verbal) and presentation skills
  • Analytical skills - ability to interpret statistical data
  • Proven project and campaign management ability
  • Experience of driving online marketing campaigns
  • B2B marketing experience is essential; some B2C experience is desirable

KPIs

  • Brand awareness
  • Creation and distribution of thought-leadership materials
  • Inbound pre-qualified leads
  • Successful event schedule
  • Candidate re-distribution

You can apply now clicking the link below or give me a call on 07515325251 for a chat!


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