We are currently looking for a CRM Production Executive for our client, The Open University in Milton Keynes.
This is a 6 month FTC role paying £33,797 to £40,322 per annum (pro rata).
About the Role
The CRM Production Executive is responsible for the execution, and continuous refinement of UK and International multi-channel conversion strategies. You'll be delivering powerful and motivating communication programmes, all with a focus on customer need and marketing effectiveness against a backdrop of achieving key KPI's and cost-efficiency.
Producing and delivering eCRM campaigns using our Email Service Platform against the agreed production calendar which provides a complete view of the workload across the customer journey.
Communicate and collaborate with the CRM Campaign Managers and Data Analytics team across all stages of campaign development from planning to deployment.
The execution of a robust testing strategy providing valuable analysis and optimisation of the CRM programmes.
The introduction of new capabilities for the purpose of meeting emerging business needs and market trends
Skills / Experience
Demonstrable experience of successfully creating and delivering multi-channel customer engagement and CRM programmes at scale in a consumer service environment.
Able to demonstrate substantial knowledge in email marketing, performance analysis and marketing automation.
Ability to build and deploy email campaigns using an in-house Email Service Platform. This includes interpretation of brief, email creation (drag and drop and html editing), testing, sign-off, dispatch, delivery and response tracking.
Ability to work in a fast-paced environment with ease, be entrepreneurial, self-motivated and proactive, have an insatiable thirst for knowledge and have critical attention to detail.
If you would like to apply, please send your CV for review.