CRM Email Marketing / Campaign Executive

Employer
The Open University
Location
Milton Keynes, Buckinghamshire
Salary
£17.57 - £20.96 per hour
Closing date
21 Oct 2020

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We are currently looking for a CRM Production Executive for our client, The Open University in Milton Keynes.

This is a 6 month FTC role paying £33,797 to £40,322 per annum (pro rata).

About the Role

The CRM Production Executive is responsible for the execution, and continuous refinement of UK and International multi-channel conversion strategies. You'll be delivering powerful and motivating communication programmes, all with a focus on customer need and marketing effectiveness against a backdrop of achieving key KPI's and cost-efficiency.

Responsibilities

Producing and delivering eCRM campaigns using our Email Service Platform against the agreed production calendar which provides a complete view of the workload across the customer journey.

Communicate and collaborate with the CRM Campaign Managers and Data Analytics team across all stages of campaign development from planning to deployment.

The execution of a robust testing strategy providing valuable analysis and optimisation of the CRM programmes.

The introduction of new capabilities for the purpose of meeting emerging business needs and market trends

Skills / Experience

Able to demonstrate substantial knowledge in email marketing, performance analysis and marketing automation.

Ability to build and deploy email campaigns using an in-house Email Service Platform. This includes interpretation of brief, email creation (drag and drop and html editing), testing, sign-off, dispatch, delivery and response tracking.

Ability to work in a fast-paced environment with ease, be entrepreneurial, self-motivated and proactive, have an insatiable thirst for knowledge and have critical attention to detail.

If you would like to apply, please send your CV for review.

TAPFIN, part of ManpowerGroup, are now working with The Open University as their strategic partner for all temporary and contingent requirements across their various locations.

How would you like to help someone change their life?

The Open University is the UK’s largest university, a world leader in flexible part-time education combining a mission to widen access to higher education with research excellence, transforming lives through education. Our research underpins the teaching we deliver to some 200,000 students as the UK’s largest university. Nearly three quarters (72%) of Open University research was assessed as world-leading or internationally excellent in the UK Research Excellence Framework 2014.
 
Uniquely we operate within the four nations of the UK, with nation offices in Belfast, Cardiff and Edinburgh as well as regional offices in England and our head office in Milton Keynes.
 
All of our roles play a key part in our students' journey.  The Open University helps anyone in the UK better themselves, whatever their age, background or circumstances. Dip into our series of Open Diaries and discover what it’s like for our students to take that life-changing step that you could be a part of. 

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