Senior Project Lead

An exciting opportunity has arisen for a Senior Project Lead (Unstereotype) to join our client, a leading global FMCG company with Brands such as Dove, Knorr, Persil & Magnum, based at their prestigious facility in Blackfriars, London (to work from home until COVID-19 restrictions are lifted, then 2-3 days based in the Office). This is a full-time temporary role for a period of 12 months, working a 36.25-hour week, to start ASAP. This role is paying between £75,000 - £85,000, pro rata per annum, depending on experience.

Role Overview

In 2016, we launched the Unstereotype initiative which advances modern and progressive portrayals of people through our advertising, leaving behind harmful and outdated stereotypes. Over the last few years, we have made significant progress, but with continued increasing social inequalities and injustices, we know our brands can play even a bigger role in being much more inclusive and diverse in our advertising.

U/L is also a Vice-Chair of the Unstereotype Alliance, a cross-industry collaboration with UN Women bringing together hundreds of companies from around the world to leverage advertising as a force for good. The Alliance is now a 140-member strong, has local chapters in more than 5 countries, and is a key partner for Industry bodies like IPA, ANA, Cannes. We work closely with the Alliance to help deliver on key priorities, research and creative insights to help the industry make accelerated progress.

The candidate will be the main project lead for the Unstereotype initiative and will be responsible for creating cutting edge thinking and programs that embed our vision into everyday marketing across 400+ brands, globally. This candidate will also have the responsibility of working with UN Women on the Unstereotype Alliance on a day-to-day basis and have the opportunity to collaborate with leading companies from around the world.

Key deliverables of the role:

• Design and deploy the central Unstereotype change program that is a blend of guidance, tools, inspiration, helping our brands be much more modern and Unstereotypical in their advertising.
• Design and execute innovative programs that help raise the quality of our creativity
• Work with UN Women to help grow the member base of the alliance, collaborate with other members to create thought pieces for the broader membership, help deliver global campaigns

Key Skills and Knowledge:

• A passion and expertise in creativity and creating brands communications.
• Should have at least 8 years of experience in creating advertising for global brands. Multi-market exposure is key
• Experience in leading and deploying complex, global programs
• Strong collaborator
• Strong ability to drive strategic influencing, especially with very senior leadership

Key Behaviours: Passionate about advertising and creativity

Strong Consumer focus and understanding

High Bias for action

Entrepreneurial mindset and a Positive attitude

Other Critical Personal Characteristics: We want someone who will be imaginative, action oriented and able to operate at a strategic level - this is about clear direction setting and then executing with excellence, whilst encouraging creativity across the teams.

The candidate will need to be proactive and self-starting.

An ability to deal with complex information, clear prioritization and structured approach is a must. Strong influencing skills both in and outside of existing hierarchies.

The candidate will demonstrate strong external awareness of the rapidly changing world of digital and consumer behaviours, creating cutting edge communications.

A passion for "our purpose" is really important in this team. Some arrive with it, and all finish with it!