Social Media & Community Manager

An exciting opportunity has arisen for a Social Media & Community Manager to join our client, a leading global FMCG company, to be based at their prestigious facility in Leatherhead (currently working from home). This is a full-time temporary role for a period of 12 months, working a 36.25-hour week, to start ASAP. This role is paying up to £39,000, pro rata per annum, depending on experience.

Role Overview

We are looking for an experienced, passionate, and creative Social Media Manager to join our global marketing team. As a Social Media Manager, you will be responsible for implementing our Social Media strategy on our Global Brand accounts to increase our online presence, earned awareness, established an online community, and improve our marketing efforts. You will also be responsible for planning and managing the everyday activities on our key social channels, in particular Instagram.

The successful candidate will be working closely with the Brand teams across key global markets as well as the Digital Marketing team, including the Insights and Creative teams, and the various agencies, to plan and manage content for a new global Instagram account.

As a Social Media Manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company's views creatively. Working in a fast-paced environment, the Social Media & Community Manager will have to hit the ground running and demonstrate a deep understanding of and passion for social media and marketing. This is a really exciting challenge with the opportunity to push the social marketing boundaries of an established FMCG brand.

Key Responsibilities

Content Planning:

• Deployment of the social media strategy to align with Brand objectives and KPIs
• Act as the custodian of the social strategy, ensuring social content and tone of voice is Brand fit
• Audit existing brand channels and make recommendations based on what competitors are doing well on social
• Own the creation of an Always-On content calendar and plan content needs
• Liaise with regional and local brand teams, agencies, and content curators
• Produce copy for assets and posts, ensuring tone of voice is aligned to the brand guidelines
• Stay up to date on any trending topics that might be relevant for the brand.
• Suggest creative ways to respond to live topics and trends and through agile content creation

Channel Management:

• Schedule and publish social posts in line with the approved content calendar
• Monitor the performance of the channel and content daily and share any interesting insights or observations
• Communicate with followers, respond to queries promptly
• Monitor customer comments and reviews
• Suggest and implement new social features

Analytics & Reporting:

• Create a weekly reporting template, in line with the channel objectives and KPIs
• Report back on performance using channel analytics and Hootsuite
• Make actionable recommendations based on data, for future content development and channel growth

Key Requirements

• Highly experienced Marketeer, with at least 2 years as a Brand Social Media Manager.
• Hands-on experience in content management.
• A creative thinker with excellent copywriting and communication skills.
• Deep knowledge of online marketing channels.
• Experience using social platform analytics and interpreting data.
• Must be a team player with excellent time management skills.
• Experience of Hootsuite beneficial.
• Educated to degree level - preferably in Marketing but not essential.
• Fluency in French highly desirable.