Digital Product Manager (Brand Engagement)

An exciting opportunity has arisen for a Digital Product Manager (Brand Engagement) to join our client, a leading global FMCG company with Brands such as Dove, Knorr, Persil & Magnum, based at their prestigious facility in Blackfriars, London (to work from home until COVID-19 restrictions are lifted, then 4 days based in the Office). This is a full-time temporary role for a period of 12 months, working a 36.25-hour week, to start ASAP. This role is paying between £48000 and £52K , pro rata per annum, depending on experience.

JOB PURPOSE/ BACKGROUND Digital Product Manager (Client: Rexona/ SURE)

Harnessing the relevance of our digital consumer touchpoints, consumer data and online engagement is key to enabling our success. We are therefore looking for a resourceful and motivated digital and technology professional to join our team.

The role is positioned within the critical space between the internal web platform team, the Rexona brand team, our capability teams and our agency partners. You will benefit from having a broad range of experience and skills in a digital delivery environment.

You will report to the Brand Director and be responsible for bringing to life the digital enablement strategy to scale and amplify our Engagement, DE&I and Passions initiatives. As part of the Engagement team, you will lead digital innovation initiatives, drive the webdev roadmap and guide implementation teams on executing against our core brand strategy.

This role will require ownership of delivery through agencies and our internal delivery teams. You will therefore have experience working with creative and technology teams with a good understanding of user experience, technology landscape and design thinking techniques. You will own internal process mapping and RACI definition for all digitally led brand programs.

Vendors and technology partners that will be represented and consulted on a regular basis will include:

• Infrastructure and cloud hosting
• Internal and external platform technical teams
• Digital specialist agencies
• IT support teams
• 3rd Party Integration service providers
• Internal IT architecture and leadership

We are looking for an individual who is consumer-focussed, provocative and willing to roll up their sleeves and get stuck in with a brand on the move.

ABOUT YOU

• Depth of understanding of the fundamentals of data driven marketing, continue to raise the game for Rexona brand

• Demonstrable leadership skills and ability to lead a programme/project work stream
• Strong communications skills and ability influence at all levels
• Hands on experience of building breakthrough, large-scale global digital initiatives to execute brand objectives and delight our consumers
• Excellent external view of the global digital landscape; abreast with macro trends as well as competitive moves that can inform powerful themes and action
• Analytical and problem-solving skills
• Proven experience of impact measurement; hands-on experience with analytics, and various web measurement capabilities (Crown Peak, Google Lighthouse, Google Analytics, etc)
• Managing and delivering digital RFPs along with experience in digital asset production (and involvement with automation tools like Celtra)
• Strong technical knowledge of Content Management Systems (CMS) and web personalisation
• Proficient and comfortable with the large corporate web platforms and ideally modern JAMStack capabilities