Paid Search Executive/Specialist - French Speaking
- Employer
- Undisclosed Company
- Location
- London, City of London
- Salary
- Up to £37.00 per hour
- Closing date
- 9 Mar 2021
View more
- Sector
- Marketing and PR
- Job Type
- Temporary
- Hours
- Full-time
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- Salary: £37.00 per hour
- Location: UK Virtual until the offices re open in London
- Duration: 12 Months
- Hours: 35 hours per week - Mon - Fri 9.00 - 17:00
Manpower have a fantastic new opportunity for the right candidates to become a marketing analyst working with our client, a FTSE 100 Credit Card Company
The Role
To implement a programme of in-house marketing activity to ensure the company maximizes net income through Paid Search on Google and Bing and/or Programmatic Display. This is a fantastic opportunity for a Paid Search specialist who would like to learn more and specialise in digital marketing
Responsibilities include but is not limited to;
- Ownership of multi-market prospect and customer facing campaigns on biddable media including Paid Search and retargeting in Programmatic Display
- Manage Google and Bing Paid Search campaigns for international markets against targets, maximizing net income delivered through the channel
- Use Paid Search bid management software to centrally manage campaigns for several markets and ensure that tracking is set up correctly
- Work with Performance Channel Manager and the Performance Channel Analytics team to create and implement data-led strategies for the international markets that deliver against the marketing plans
- Collate and distribute information for internal reporting
- Present strategies and plans to internal stakeholders in the markets and other central teams
- Monitor internal and external digital trends and technologies to continually improve the program and maintain competitive advantage
- Work with analytics teams on "test and learn" activities to innovate and establish best practices for the PPC activity across the international markets
- Building and maintaining relationships with markets and supporting agencies
In your role you must be able:
- Fluent French and English oral and written communication skills including presenting to peers and senior management
- Demonstrate attention to detail and the ability to maintain a high level of accuracy whilst working under pressure.
- Passion and willingness to learn about digital marketing
- Strong understanding of other digital marketing media such as Google or Facebook
- A self-starter who owns their role and can multi-task and prioritize work in a fast-paced environment
- Demonstrate an understanding or experience using SearchAds360
- Strong organizational and time management skills
- Track record of delivery against goals
- Experience of managing stakeholders in a matrix environment
- Bachelor's degree or better in relevant area preferred
If you feel that you fit the above criteria, please apply here today!
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