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Paid Social Marketing Executive

Employer
The Open University
Location
Milton Keynes, Buckinghamshire
Salary
£33797 - £36914 per annum + DOE
Closing date
19 Mar 2021

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Sector
Marketing and PR
Job Type
Contract
Hours
Full-time

Job Details

Manpower is currently recruiting for a Paid Social Marketing Executive to work on a 12 month FTC on behalf of our client based in Milton Keynes starting as soon as possible.

About the Role

As Paid Social Executive you will assist the strategy and oversee the delivery of the always on Paid Social campaigns. You will be responsible for Paid Social budget in excess of £1M and will work closely with a media agency in London as well as tech providers such as Facebook, Instagram, Twitter, Linkedin and be a key driver into the adoption of other social channels to reach younger audiences such as Snap and TikTok. As a digital natural, you will be committed to constantly improving performance and achieving targets through a data-driven approach to optimisation.

Key Responsibilities

  • Manage the relationship with media agency partners, championing best practice, improving processes and delivering efficient paid campaigns.
  • Collaborate with the media agency to prioritise audiences, creative recommendations, manage performance and set budgets thresholds
  • Own the Paid Social Media strategy and integrate with Organic Social Media activity to ensure a holistic approach
  • Exceptional analytical skills - Ability to identify poor performing campaigns, the possible causes, and develop solutions/optimisations to improve efficiencies
  • Experience of reporting and achieving paid social performance brand and performance targets
  • Management of a complex test and learn framework including executing and evaluation

Skills and Experience

  • A degree and relevant professional qualifications or equivalent experience within a marketing, advertising or business-related discipline
  • Significant demonstrable experience of managing Paid Social acquisition campaigns, for an organization of similar size/market leader position.
  • Proven capability of managing substantial Paid Social marketing budgets (circa £1M plus)
  • Proficient with measurement tools and partnering with independent media auditors to monitor, address and drive effectiveness
  • Ability to oversee the execution of a robust test and learn framework of initiatives
  • Experience of collaborating with top flight creative, media and marketing agencies
  • Highly tuned creative flair, understanding of creative process and demonstrative application across a variety of marketing channels

If you're experienced within Paid Social Marketing please apply today!

Company

Manpower are working with The Open University as their strategic partner for all temporary, contingent and permanent requirements across their various locations.

How would you like to help someone change their life?

The Open University is the UK's largest university, a world leader in flexible part-time education combining a mission to widen access to higher education with research excellence, transforming lives through education. Our research underpins the teaching we deliver to some 200,000 students as the UK's largest university. Nearly three quarters (72%) of Open University research was assessed as world-leading or internationally excellent.

Uniquely we operate within the four nations of the UK, with nation offices in Belfast, Cardiff and Edinburgh as well as regional offices in England and our head office in Milton Keynes.

All of our roles play a key part in our students' journey. The Open University helps anyone in the UK better themselves, whatever their age, background or circumstances. Dip into our series of Open Diaries and discover what it's like for our students to take that life-changing step that you could be a part of.

 

Testimonials

Jo Priddey
I started working with the OU as temporary staff through Manpower during the pandemic. I thought the initial training was fantastic and felt well prepared to start working. When I was offered a permanent position it was great that the OU took my personal needs into consideration so that I am able to complete my degree and work 4 days a week.

Charles White
The recruitment process was smooth from start to finish. As an applicant, it was useful to have the selection process made clear to you from the outset. Communication from Manpower was, and remains, good. Excellent candidate care continues to be provided, they are both responsive and proactive.

Anonymous
So far the Open University has been the best job I have ever had, a very relaxed environment, everyone open to helping one another, no pressure and all trainers prioritise the quality of calls rather than the quantity.

Sarah George
Whilst working at the Open University, the support I have received has been outstanding; from colleagues at advisor level, to the senior management team, there is not a question or query that has not been resolved without a swift and appropriate response.

Thecla Chakunte
Working with the Open University has opened me to a lot. There are a lot of trainings to improve your skills and open you to other possibilities. There is room for growth. A lot of it. And did you know you can study for FREE as permanent staff? Wow! There are other juicy perks too.

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