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Shopper Marketing Manager

Employer
Unilever
Location
Surrey, Leatherhead
Salary
£35000 - £41000 per annum
Closing date
6 Aug 2021

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Sector
Marketing and PR
Job Type
Temporary
Hours
Full-time

Job Details

An exciting opportunity has arisen for a Shopper Marketing Manager to join our client, a leading global FMCG company with Brands such as Dove, Knorr, Persil & Magnum, based at either Leatherhead (working remotely from home until; Covid rules are lifted then 40% on site. This is a full-time temporary role for a period of 12 months (with possibility of a perm role for the right candidate), working a 36.25-hour week, to start ASAP. This role is paying between £35-41K, pro rata per annum, depending on experience.

The qualities we look for in you:

The Tea business is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our tea family we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.

Tea Business: At this exciting time, we have announced our intention to separate the Tea Organisation into an independent business. As part of this separation process, we anticipate that this role will transfer to this independent business.

Job Purpose:

The core purpose of this role is to lead the Shopper Marketing team for TeaCo to deliver for insightful and differentiated campaigns at the first moment of truth, in store. Shopper Marketing campaigns that close the sale within the retailer, both instore and online. This role will lead the channel for the delivery of brilliant brand and category driving experiences at the point of purchase decision that, through unlocking shopper barriers and prompting triggers to purchase, positively influence shopper consideration, help to find the right product and / or convince the shopper to buy.

This role strategically aligns the Channel Shopper Marketing focus around the Shopper and the Retailer, whilst ensuring alignment with TeaCo strategy. The role develops and executes insightful and differentiated/purpose-led shopper programmes, based on an intimate knowledge of our shoppers and our customers, and in doing so contributes towards the development of strong brand equities, supports the retailer's agenda and therefore enables us to disproportionately win.

Responsibilities:

  • Be part of the Commercial Senior Leadership team / Working alongside the CCD/Shopper Marketing Director and senior team members to help lead the Shopper Marketing team as a whole.
  • Represent Shopper by Category in Integrated Business Planning / Represents the UK shopper issues and opportunities in IBP on the basis of identified category specific triggers and barriers
  • Own Shopper Insight: / Be the Shopper Insight/CMIs key business partner to lead for the embedding of Shopper insight into the Marketing teams.
  • Lead for the development of a Shopper Marketing Strategy with the retailers
  • Builds Customer relationships and attends Category Brand Cascade for all Retailers
  • Develops and executes shopper marketing programmes
  • Lead external customer relationships in marketing
  • Lead team of up to 2 direct reports
  • Own shopper marketing budgets

About you:

  • Shopper Insights: Knowing shoppers and shopping behaviour and translating insight into actionable campaigns
  • Shopper Marketing Strategy: The development of strategic shopper marketing plans.
  • Shopper Marketing Planning: Leading for the development and implementation of the shopper marketing plan.
  • Shopper Engagement: Working with agencies, customers, colleagues and experts
  • Shopper Impact: Evaluating, learning from Shopper Marketing programmes and implementing best practice.

Company

A job at Unilever is a career made by you, with development opportunities, benefits and a working culture that embraces diversity. So whether you’re looking for an internship, apprenticeship, graduate opportunities, or a job opening to progress your professional career, at Unilever you can shape your own path as you work with the brands and people that drive our sustainable business growth.

Company info
Mini-site
Unilever
Location
Manpower UK Ltd
C/O Unilever HPC
Port Sunlight
Wirral
CH62 4ZD
United Kingdom

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