Digital Marketing Specialist - Automation

Employer
Manpower Ireland
Location
Dublin, Dublin West
Salary
Negotiable
Closing date
10 Dec 2021

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Sector
Marketing and PR
Salary Range
Temporary, EUR, €21.01 - €28
Job Type
Contract
Hours
Full-time
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Digital Marketing Specialist - Automation, Digital Tools

The Digital Marketing Specialist, will work within the Digital Tools team. This team is responsible for implementing, utilizing and executing digital tactics using a variety of digital marketing tools as part of a digital marketing centre of excellence that serves multiple divisions of the organisation.

The employee will collaborate as a digital marketing specialist in the design, development and execution of digital tactics to support the brand and product teams' strategic objectives, primarily within the Bioscience & Hospital division.

A primary responsibility will be acting as a marketing automation specialist utilising Marketing Cloud suite of applications to design, build and run marketing automation campaigns which includes landing pages, lead generation and marketing automation journeys.

The role will require collaboration with internal and external partners to achieve successful delivery of digital tactics to support brand and product teams' strategic objectives which aligns with the overall roadmap and ecosystem of the Centre of Excellence (CoE).

Primary responsibilities for role:

  • Develop deep understanding of stakeholders' strategic objectives and problems to solve in close alignment with the Project Management Liaison (PML)
  • Partner with PMLs & stakeholders to get briefed on overall objectives and problems in order to design digital solutions which deliver solutions for the stakeholders
  • Recommend digital tactics as part of an integrated digital marketing communication plan (independently or together with agencies) to support brand strategies
  • Develops clear integrated campaigns and executes digital tactics and traditional channel projects as assigned. (Focus is on digital)
  • Collaborate with PML & stakeholders in the various segments of projects to ensure it can be project managed effectively and on time
  • Execute on the areas of marketing automation and assigned projects
  • Understand the important metrics associated with area of subject matter expertise and assigned projects, to set KPI targets aligned to overall CoE and industry benchmarks
  • Collaborate with internal teams to ensure that all components of measurement plan are in place so that the campaigns and projects can be measured and presented on against their prior agreed KPis, including analytics and reporting for digital activities
  • Continuously advise on optimizations and improvement processes to enhance overall delivery of solutions
  • Build rapport and partnership with various internal cross-functional groups (e.g., Brand, IT, legal, regulatory) to provide scalable enterprise solutions when the business needs requires so
  • Work closely with IT teams to enable the best delivery of technical facets associated with projects working on to deliver best customer and brand experience
  • Supports and contributes to advancements in digital capabilities within the company and participates in the evaluation of new vendor/technologies as requested

Software & Skills Experience*
*Not all required

  • A minimum of 4+ years of applicable experience in digital marketing
  • Experience with U/X and delivering high value for end users
  • Experience working with multidisciplinary teams and integrating platforms and processes
  • Experience in US and global markets
  • Marketing Automation - Marketing Cloud, SFDC, Hubspot, Marketo, Mailchimp, Pardot
  • Demonstrates strong project management skills and a track record of delivering on time
  • Abilities to work across both, slow-paced and fast-paced environments
  • High competency in delivering tailored presentations both horizontally and vertically
  • CMS - Liferay, Sitecore, Wordpress or similar
  • Project Management- Wrike, Asana, Slack or similar
  • Heatmapping - HotJar or similar
  • AmpScript, HTML and CSS
  • Experience in marketing in regulated industry is a plus

Education and Certifications*
*Not all required

  • Bachelor's degree. Preferred: Marketing, Advertising, communications, technology
  • Marketing Cloud Certified
  • Google Academy Certifications
  • Hubspot Certified
  • Adobe Certified

Experience

  • A minimum of 4+ years of applicable experience in digital marketing
  • Experience with U/X and delivering high value for end users
  • Experience working with multidisciplinary teams and integrating platforms and processes
  • Experience in US and global markets
  • Experience in marketing in regulated industry is a plus
  • Ability to drive innovation
  • Demonstrates strong project management skills and a track record of delivering on time
  • Abilities to work across both, slow-paced and fast-paced environments
  • High competency in delivering tailored presentations both horizontally and vertically

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