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CRM Email Marketing Executive

The Open University
South East England
£17.83 - £21.27 per hour
Closing date
20 May 2022

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Marketing and PR
Job Type
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Job Details

Our client is a public distance Learning and Research University, and one of the biggest universities in the UK for undergraduate education.

They are looking to recruit a CRM Production Executive to join their Marketing & Communications department starting asap to 31st July 2022.

It is 37hrs a week and paying between £17.83ph-£21.27ph depending on experience. The role will be working from home. Equipment will be supplied.

The role

The CRM Production Executive is responsible for the execution, and continuous refinement of UK and International multi-channel conversion strategies. The role is to design, create, build and test emails through to despatch. Using HTML and an email platform. Someone who is also able to think about the journey builder and knowledge of marketing automation. Ideally from a large company background.

Key Responsibilities

  • Deliver campaign activity against the agreed production calendar which provides a complete view of the workload across the customer journey.
  • Communicate and collaborate with internal teams and stakeholders across all stages of campaign development from planning to deployment.
  • The implementation of a robust testing strategy to enable learning, and optimisation of the CRM programmes.
  • The introduction of new capabilities for the purpose of meeting emerging business needs and market trends.

Experience and Skills

  • Demonstrable experience of successfully designing, creating and delivering multi-channel customer engagement and CRM programmes at scale in a consumer service environment.
  • Able to demonstrate substantial knowledge in email marketing, performance analysis and marketing automation.
  • Ability to build and deploy email campaigns using an in-house Email Service Platform. This includes interpretation of brief, email creation (drag and drop and html editing), testing, sign-off, dispatch, delivery and response tracking.

Our client promotes diversity in employment and welcome applications from all sections of the community.

If this is the ideal role for you, please apply online or call Sophie Holmes on 01908 246715.


TAPFIN, part of ManpowerGroup, are now working with The Open University as their strategic partner for all temporary and contingent requirements across their various locations.

How would you like to help someone change their life?

The Open University is the UK's largest university, a world leader in flexible part-time education combining a mission to widen access to higher education with research excellence, transforming lives through education. Our research underpins the teaching we deliver to some 200,000 students as the UK's largest university. Nearly three quarters (72%) of Open University research was assessed as world-leading or internationally excellent in the UK Research Excellence Framework 2014.

Uniquely we operate within the four nations of the UK, with nation offices in Belfast, Cardiff and Edinburgh as well as regional offices in England and our head office in Milton Keynes.

All of our roles play a key part in our students' journey. The Open University helps anyone in the UK better themselves, whatever their age, background or circumstances. Dip into our series of Open Diaries and discover what it's like for our students to take that life-changing step that you could be a part of.



Jo Priddey
I started working with the OU as temporary staff through Manpower during the pandemic. I thought the initial training was fantastic and felt well prepared to start working. When I was offered a permanent position it was great that the OU took my personal needs into consideration so that I am able to complete my degree and work 4 days a week.

Charles White
The recruitment process was smooth from start to finish. As an applicant, it was useful to have the selection process made clear to you from the outset. Communication from Manpower was, and remains, good. Excellent candidate care continues to be provided, they are both responsive and proactive.

So far the Open University has been the best job I have ever had, a very relaxed environment, everyone open to helping one another, no pressure and all trainers prioritise the quality of calls rather than the quantity.

Sarah George
Whilst working at the Open University, the support I have received has been outstanding; from colleagues at advisor level, to the senior management team, there is not a question or query that has not been resolved without a swift and appropriate response.

Thecla Chakunte
Working with the Open University has opened me to a lot. There are a lot of trainings to improve your skills and open you to other possibilities. There is room for growth. A lot of it. And did you know you can study for FREE as permanent staff? Wow! There are other juicy perks too.

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