Marketing Executive

PRIMARY PURPOSE OF THE JOB

Reporting to the Mobility Growth & Innovation Manager - you'll be responsible for delivering marketing campaigns across core channels and supporting with the delivery of the digital strategy.

MAIN RESPONSIBILITIES

• Day to day management of website content - updating content, conducting audits and looking at ways to improve customer journey.
• Support Mobility Growth & Innovation Manager on the delivery of new website developments including: UX enhancements and new product development launches.
• Work with social media agency to manage social media channels including Facebook, Instagram and LinkedIn including - briefing content priorities, approving monthly social media plans and reviewing performance against KPIs.
• Work with social media agency to manage Trustpilot reviews.
• Work with social media agency to deliver influencer strategy including requirements, approving briefs and content assets.
• Brainstorm new, creative approaches to influencer campaigns.
• Work with Regional Sales & Operations Manager's on supporting Rent-a-Car location on any marketing queries and requirements.
• Support network development team on the launch of new Rent-a-Car locations - including updating the website, briefing in media and creative requirements to agencies.
• Attend weekly and monthly agency status meetings to ensure delivery of marketing and creative strategy.
• Provide marketing support for the roll out of new Rent-a-Car products.
• Analysing Google Analytics for Rent-a-Car performance and producing monthly reports.
• Contribute ideas for marketing campaigns and new initiatives.

PRINCIPLE CONTACTS/WORKING RELATIONSHIPS

• Mobility Growth & Innovation Manager - Daily interaction and collaboration to deliver department objectives.
• Mobility Technical Systems Manager- Daily/Weekly interaction and collaboration to deliver department objectives.
• Account Executives/managers (Suppliers) - Weekly/Monthly interaction to brief in new requirements and review performance.
• Rent-a-Car team - Daily/weekly interaction to deliver department objectives.

KEY CHALLENGES

• Co-ordinating agencies to ensure smooth and effective delivery.
• Agile working environment that requires reactivity and flexibility.
• Overcoming operational challenges to ensure deliver of commercial objectives.

EDUCATION, TRAINING AND EXPERIENCE

• Experience as a marketing executive or similar
• Knowledge of CMS systems and or other marketing software platforms
• PC literate, especially in excel, PowerPoint and Word.
• Understanding of traditional and digital marketing principles.
• Demonstrate ability to multi-task, be well-organised and adhere to deadlines.
• Knowledge of Google Analytics or other digital reporting platforms.
• Experience working with media or creative agencies

SKILLS & PERSONAL CHARACTERISTICS REQUIRED

• Excellent team player, able to interact cross-functionally with key stakeholders.
• Excellent attention to detail, quality and consistency.
• Confident self-starter who can work and thrive in a fast paced environment.
• Ability to manage multiple projects simultaneously and deliver results.