Global Performance Media Specialist

Unilever
City of London, London
Up to £46500 per annum
03 Apr 2024
01 May 2024
BP/15509/GPMS
Manpower UK
Temporary
Full-time

We are currently seeking an interim Global Performance Media Specialist to work with our global FMCG client, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment.

The position is based at Blackfriars on London's Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary role until the end of May 2025, requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £46,500 per annum, pro rata, depending upon experience.

The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.

UL is home to iconic brands such as Dove, AXE, Magnum, Hellmann's, and Knorr. On any given day, over 3 billion people around the world use our products. The media and commerce convergence is changing how consumer goods companies interact with our shoppers. Therefore, we need a real media pro to build retail media capabilities that deliver full funnel media strategies converting shoppers into buyers by leveraging different media touchpoints. Retail media is a critical component of the shopper journey.

This media position calls for strong collaboration within the UL media team, retail media partners, media agency and a range of internal stakeholders including DMCs, customer/dCommerce leads and brand marketing. With your leadership, we will keep the customer and shopper at the heart of our strategy and get UL to the top in the retail media world.

Previous experience within eCommerce media or performance media is a must.

Key Responsibilities

Ensuring UL assets are shoppable to accelerate growth of landing E2E campaigns, ensuring that ALL digital touchpoints are reducing dead ends for media campaigns. Partner with brand leads to develop strategies to drive the consumer through the funnel to conversion. Ensuring that UL best practices are adopted, and all 3rd party options are considered:

  • Key Business Partners:
    • Brands: understand brand objectives, business goals and holistic media plans to determine whether their JTBD (jobs to be done) is conversion or awareness.
    • Retail media groups: nurture the retail media ecosystem, collaborating on the development of existing or new campaigns to integrate shoppable solutions to drive Shoppability across all touchpoints for the consumer.
    • Content, creative and tech teams: work closely with the different stakeholders to enable full-funnel shoppable campaigns
  • Create and drive Test and learn agenda across brands through a measurement roadmap with the global measurement teams to ensure executional excellence
  • Work close with UL media and agency to pull together upper and lower funnel media activity and learning to share Holistic learnings across brands and markets

Implement, iterate, and optimize media to support business goals. Develop best practice for performance media Future Facing Commerce, leading main pillars like Livestreaming, TikTok Shop, Affiliate strategies, Influencers in Commerce & Entertainment within Retailers. Partner with media agency to deliver best in class resources, ways of working and associated tools to maximize performance.

  • Drive holistic strategies across Brands & Global performance teams specific to future facing commerce pillars.
  • Oversee the media best practices and collation of learnings & measurement studies conducted.
  • Lead the TikTok Shop media squad and work closely with the global Beauty & Wellbeing digital and media team:
  • Stewardship and sharing of Retail Media lens on Future Facing Commerce with key UL stakeholders

Educate the organization on the retail media nuances and ecosystem. This ever-changing landscape with continued UL learning will be enabled by timely and relevant training and sharing of learnings as well as challenges.

  • Establish education roadmap through the connected world community to educate key stakeholders along with the best way to land education.
  • Create learning modules, in conjunction with our agency, to share both broad ecosystem content and detailed measurement that matter for Future Facing Commerce.
  • Collaborate with UL Media and agency to share expertise on effortless to buy driving this from a global perspective working with Brand leads

Key Requirements

  • Bachelor's Degree in marketing or related field (Master's Degree welcomed)
  • Previous experience of performance media
  • Working knowledge of Retailer/Omni Media ad products and tools
  • Ability to operate both strategically and tactically in a high-energy, fast-paced environment
  • Eager to take smart risks and champion new ideas
  • Ability to analyze and propose data-driven solutions, with exceptional attention to detail
  • Communication and collaboration skills that enable you to earn trust up, down, and across the company
  • Willingness and ability to educate and upskill internal colleagues on eCommerce media nuances and their impact to the business
  • Experience in fast moving consumer goods preferred
  • You're thoughtful about your relationship with your agency partners and internal counterparts to drive the business.

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